Television
Advertisement Analysis
1. What is the ad for?
Be specific: eg 'This ad is to introduce a new range of toothpaste called "Shine" to the market', or 'This ad is to promote the BT land line use instead of mobile phones, because BT are losing core business to mobile providers'.
2. Who is the target audience? (refer to target audience throughout - it is vital)
3. What form does the ad take?
4. What style is the ad?
5. What persuasion techniques are being used? (refer to handouts - there are lots possible)
Does the ad follow AIDA? If so how?
6. Explore all the codes and conventions with a careful textual analysis:
Be specific: eg 'This ad is to introduce a new range of toothpaste called "Shine" to the market', or 'This ad is to promote the BT land line use instead of mobile phones, because BT are losing core business to mobile providers'.
2. Who is the target audience? (refer to target audience throughout - it is vital)
3. What form does the ad take?
- Stand-alone or mini series?
- Mini drama or 'documentary'?
- Animated?
4. What style is the ad?
- Humourous?
- Serious?
- Dramatic?
- Shocking?
- Surreal?
- Parody/intertextual references?
- Nostalgic?
5. What persuasion techniques are being used? (refer to handouts - there are lots possible)
Does the ad follow AIDA? If so how?
- Mise-en-scene/iconography
- Lighting
- Camera shot, movement, angle, composition
- Editing
- Sound effects/music
- sfx
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