Embedding a PREZI NEXT Presentation

Firstly, to generate a link for your Prezi, click on the share link (top right hand corner) when in edit mode, select 'create a new link', give the link a name in the next window and select create link at the bottom of the window.

Then, copy the link below and paste it into a post under the HTML tab.

<iframe width="550" height="400" src="your_view_link/embed" webkitallowfullscreen="1" mozallowfullscreen="1" allowfullscreen="1"></iframe>

You will then need to remove the your_view_link/ text and paste in the link that Prezi generates. Make sure you don't remove the speech marks at the beginning of this text.

You can check to see if it has worked by clicking on the 'compose' tab. If it doesn't display properly, make sure you haven't added two backslashes in the code by mistake!

How to deliver a great pitch!

You could also have a look at this web page for some additional guidance:
https://www.crowdcube.com/pg/creating-a-successful-pitch-1373

Evaluations

Blog post title: ‘TV advertisement evaluation’

1. Embed your final advert at the top of the post

2. Embed your blank questionnaire / questions

3. Create and embed a PowerPoint book of responses

Section 1. The brief 
a. What was the brief?
b. What was your chosen product and how did you decide, as a group, to choose it?
c. Who is the current target audience for the product and who did you decide to appeal to? Why?


Section 2. The finished product & feedback 
a. How did you collect the feedback (comments from others) on your finished advert from your target audience? Provide a summary of the main points.
b. Appropriateness to audience: do you think you managed to get the main message to your target audience you specified in pre-production. Would the advert have an appropriate impact on them?
c. Think about the technical and aesthetic qualities of your advertisement. Analyse your use of: mise-en-scene; camera; editing and sound.
d. Effectiveness of content: Do you think your finished advert effectively sells the product to the specified audience through its storyline/narrative?
e. What was the effectiveness of the persuasion techniques you used to sell the product?
f. Clarity of communication: what was the message you were trying to send to the target audience? What were the main techniques you used to send that message? e.g., I wanted to tell teen audiences that drinking Bovril is not just for older people so I used younger actors and hip/colloquial language to appeal to them in the hope that young audiences would identify with them.
g. Overall, do you feel your advert is fit for purpose? i.e., does it look professional and does it comply with advertising regulations? You must extract information from the ASA / BCAP code here.

Section 3. Personal reflection 
a. How does the final advertisement compare with your original intentions? Reflect on your documentation, e.g., you storyboards and other pre-production, final advertisement and audience / peer / tutor feedback.
b. Self-evaluation: Reflect on how satisfied you are with your final advert. Would you do anything differently if you were to undertake the task again? Finally, evaluate your own involvement in the project.

Exemplar Questions for Surveys

In order to complete the evaluation task, that we will be working on next, you will need to obtain responses from your target audience / a wide-ranging audience so that you can address audience feedback.

To do this you will be sending out surveys using Smart Survey or Survey Monkey. Please embed your advert in the questionnaire or send a link to it in the email. You must also politely ask the respondents to fill in the questionnaire honestly and sensibly.

When writing a survey, always ask for gender, age and occupation - this will provide you with key information on the demographic profiles of participants.

Please feel free to reword the following questions before you use them or to add some additional questions of your own:

• What is the narrative in the advert? / What is the advert about?
• Who do you think this advert is likely to appeal to? Why?
• Would you be tempted to purchase the product because of this advert? Why?
• What do you specifically like about this advert? Why?
• Is there anything you dislike about this advert? Why?

Pre-production Documentation

Shot list

Storyboard

Prop and costume list

Budgeting sheet

Recces (and photos)

Location releases

Talent releases

Risk assessment (electronic)

Production schedule (electronic)

Groups for Advertisement Unit

Pitch Guidance

What is a pitch?

In media, a pitch is the term given to a presentation given by a person or company, to a client/potential client in order to ask for or secure work.

For your pitch, you are being asked to present your re-branding proposal to a panel of Unilvever executives (well, your teacher and peers!)

Successful Pitches

The most important aspect of a pitch is the communication of an idea; a pitch will be deemed a success if you have communicated your idea in a way that gets the client wanting to recruit you for your services. You aim is to get the Unilever executives to want to put your proposed advert into production.

Conduct

So, what can you do in order to maximise your chances of getting a client's attention and interest?

Verbal Communication

If you want a client to invest in your idea, they have to know what it is and also understand it. Therefore you must ensure that you project your voice by speaking loudly (but not shouting) and face the client when talking so as not to muffle your

Pitch Order

Random Name Picker for Pitches

TV Advert Analyses

Television Advertisement Analysis

1. What is the ad for?
Be specific: eg 'This ad is to introduce a new range of toothpaste called "Shine" to the market', or 'This ad is to promote the BT land line use instead of mobile phones, because BT are losing core business to mobile providers'.



2. Who is the target audience?  (refer to target audience throughout - it is vital)



3. What form does the ad take?

• Stand-alone or mini series?
• Mini drama or 'documentary'?
• Animated?

4. What style is the ad?

• Humourous?
• Serious?
• Dramatic?
• Shocking?
• Surreal?
• Parody/intertextual references?
• Nostalgic?

5. What persuasion techniques are being used? (refer to handouts - there are lots possible)
Does the ad follow AIDA?  If so how?

6. Explore all the codes and conventions with a careful textual analysis:

• Mise-en-scene/iconography
• Lighting
• Camera shot, movement, angle, composition
• Editing
• Sound effects/music
• sfx

 

Rebranding: When it Works

Traditional Old Spice Adverts

New Old Spice Adverts

The result of the change.

Rebranding a Unilever Product Prezi

A Guide to Using Prezi

Audience Profiling

Primary and Secondary Audiences

The term primary audience is used to describe the main audience(s) that we anticipate a product will be aimed at. For example, the primary audience for a Disney film such as Frozen is likely to be young (ages 5-14) females.


The term secondary audience is used to describe another audience who are likely to be interested in the product but not necessarily the audience that you are desperately trying to attract. For example, the secondary audience for a Disney film such as Frozen is likely to be parents of young children, young males and also older children and adults who have grown up with and been fond of Disney. The answer for "who is the secondary audience for 'X'" would never be "everyone else"!

Assignment Brief

Assignment Brief 2: TV Adverts