Pitch Guidance

What is a pitch?

In media, a pitch is the term given to a presentation given by a person or company, to a client/potential client in order to ask for or secure work.

For your pitch, you are being asked to present your re-branding proposal to a panel of Unilvever executives (well, your teacher and peers!)

Successful Pitches

The most important aspect of a pitch is the communication of an idea; a pitch will be deemed a success if you have communicated your idea in a way that gets the client wanting to recruit you for your services. You aim is to get the Unilever executives to want to put your proposed advert into production.

Conduct

So, what can you do in order to maximise your chances of getting a client's attention and interest?

Verbal Communication

If you want a client to invest in your idea, they have to know what it is and also understand it. Therefore you must ensure that you project your voice by speaking loudly (but not shouting) and face the client when talking so as not to muffle your