Exemplar Questions for Surveys

In order to complete the evaluation task, that we will be working on next, you will need to obtain responses from your target audience / a wide-ranging audience so that you can address audience feedback.

To do this you will be sending out surveys using Smart Survey or Survey Monkey. Please embed your advert in the questionnaire or send a link to it in the email. You must also politely ask the respondents to fill in the questionnaire honestly and sensibly.

When writing a survey, always ask for gender, age and occupation - this will provide you with key information on the demographic profiles of participants.

Please feel free to reword the following questions before you use them or to add some additional questions of your own:

• What is the narrative in the advert? / What is the advert about?
• Who do you think this advert is likely to appeal to? Why?
• Would you be tempted to purchase the product because of this advert? Why?
• What do you specifically like about this advert? Why?
• Is there anything you dislike about this advert? Why?